Growing Trend of Data Sharing Litigation: Federal Judge OKs 'Subscriber's' VPPA Suit Against PBS
Currently, VPPA lawsuits—many of which are class action suits—are spiking nationwide alongside the use of consumer data tracking by companies who provide information to social media platforms like Facebook for marketing analytics. Specifically, Facebook uses a “tracking pixel” that collects viewing history and personally identifiable information, Baker Donelson attorneys Aldo M. Leiva and Alexander F. Koskey explained March 17 in a Daily Business Review article.
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